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Written by Administrator
Monday, 08 February 2010 10:10
“We researched the complete range of HD cameras available in the market and what other studio complexes had purchased, and decided the Sony package was the best business case for us.” Following the launch of Sony’s new HDC R-Series system cameras, UK based The London Studios has today announced the purchase of 18 HDC-1500R and HDC-1000R cameras, alongside a selection of Vision Mixers, LCD monitors and studio recorders. The investment will enable The London Studios to produce programmes in both SD and HD in their main studios as well as future proofing their investment for 1080p production. The award-winning The London Studios based at ITV tower in London, produce nearly two thousand five hundred hours a year of the highest quality entertainment, , sport and factual programming for the ITV network, the BBC, Channels 4 and Five and other broadcasters. The Sony cameras will be used on the full range of Live and recorded light entertainment and factual studio based productions such as Have I Got News For You, The Paul O’Grady Show, QI and Loose Women.
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Written by Administrator
Tuesday, 26 January 2010 10:11
Sony Professional today unveiled a series of announcements for its HDCAM SR range that offers unprecedented developments in the areas of acquisition, storage, archive and workflow efficiency. Delivering new opportunities for high end acquisition and post production, Sony’s HDCAM SR technology is set to go beyond today’s quality standards and bring the benefits of file-based SR operations at a more cost-effective price point. For the high-end user, the roadmap delivers the next evolution in SR beyond today’s quality standards and the arrival of new products and solution to deliver file-based acquisition and production. For the more mainstream market, Sony delivers an SR strategy that brings the benefits of file-based SR operations at a more cost-effective price point. The scale of the developments is unprecedented in the history of the format.
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Written by Administrator
Monday, 04 January 2010 16:21
Sony Corporation and FIFA (Fédération Internationale de Football Association) today announced an agreement for selected media rights of the 2010 FIFA World Cup™ in 3D. FIFA is to produce the world’s first FIFA World Cup™ in 3D. Up to 25 of the 2010 FIFA World Cup South Africa™ matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world. FIFA will utilise Sony’s experience and know-how of 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before. “Global sporting events such as the FIFA World Cup are very important drivers of new technology, particularly in the TV market,” explained Tom Morrod, Senior Analyst, TV Technology at Screen Digest. “ The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case. As a result of this news, and an increasingly bullish industry outlook on 3D, Screen Digest has increased its forecast, and now estimates that 13.6m 3D TV sets will be installed in Europe by 2013.”
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